Twitter Still Matters for Businesses
Do you ever just wish one social platform would reign supreme so you could let go of others and focus your social efforts? At the beginning of 2016 there was a lot of chatter about “ The End of Twitter ” and for a while there it looked like Instagram and Facebook were getting us closer to being able to let go of another big platform. For better or worse, however, we’re here to say that small businesses still cannot ignore Twitter. Here's why. 1. The user base The fact of the matter is Twitter still has a user base of 313 million monthly active users and a small business (or any business for that matter) really can’t afford to ignore that potential. It’s a great place to reach potential customers and audiences, whether you’re selling a product, idea, or service. But do remember that your content needs to be targeted to the platform and the audience on it. Connect with your customers Twitter is especially powerful for customer servi...