6 Awesome Email Marketing Strategies Guaranteed to Put Your Brand on the Map
Email
marketing provides businesses with a direct avenue to communicate with their
fans and followers. Email's a part of people's everyday lives, making it
one of the easiest ways to reach your fans - it thrives because of its
universal and familiar nature.
With
that said, here are six great email marketing strategies that are guaranteed to
help grow your brand.
1. Harness the Power of Transactional E-Mails
Never
underestimate the power of transactional emails. Transactional emails are often
plain text files that are sent after a visitor performs an action on your
website - like making a purchase or signing up for a newsletter. The thing is,
transactional emails don't have to be so plain.
You
can customize a transactional email as much as you want. Link them back to your
site or link them on social media, show them special offers, or just give them
a simple, personal thank you. Make your transactional emails stand out as much
as your regular emails.
2. Personalize Without Using People's Names
Email
marketing 101 dictates that your messages shouldn't read like bank statements.
They should be personal and sincere - you want your followers to open your
emails because they recognize you as a human being, and not as a corporation.
But
at the same time, don't make your emails too personal by using the recipient's
name in the heading - coming off as too personal can actually turn people off
from opening your email. Email headings that use people's real names can also
look like spam.
Instead,
personalize the emails you send based on a customer's preferences or search and
purchase history.
3. Create Emails that are Triggered by Events
You
don't only have to email your subscribers when you have something new to
promote - give yourself more reasons to reach out to your subscribers.
Emails
that are triggered by things like birthdays or sign-up anniversaries are one
way to go. Use these emails to thank or congratulate your subscribers. Emails
like these can help you build rapport with your customers and is one way of
showing them that you care about their support.
For this, make sure you stay appraised of the
abundant suite of marketing automation tools available on the market.
4. Send Emails between 8pm and Midnight
Email
allows you to worm your way into people's daily schedules, but the best email
marketing campaigns aren't sent in the early morning - they're sent at
night.
Emails
between 8pm and midnight have the best chance of being opened. This
may have something to do with the fact that your readers are winding down in
the evening and are much more likely to make purchases or interact with your
brand at around that time.
It's
still, however, important to perform tests with your audience to
clarify the best times to send emails based on your brand and niche.
5. Keep it Simple and Neat
The
cleaner your email looks, the more likely it'll leave an impression on your
readers. Emails should be neat to look at and your readers should have no
problem finding what they need at a glance.
Include
a brief initial description to hook them in. Then add a clear call to action
that is easy to perform. And lastly, include links to your website and social
media. Keep your design and formatting consistent across multiple emails.
6. Avoid Long Subject Lines
Creating great email marketing subject lines
is a tricky thing. You don't want them to be too long, but if they're too short
you may not be able to capture your reader's attention. Finding the right length for your subject lines requires testing and
refinement, the general rule however is that subject lines above 70 characters
provide the best click-through rates, while shorter ones have higher open
rates. Now it's a question on whether you want to boost interaction through an
improved click-through rate, or if you simply want to improve brand awareness
by increasing open rates.
Email
marketing is a highly competitive landscape, but that's mainly due to how
effective it is. Practice these strategies and your email marketing campaign
should have no problem generating interest in your brand.
(Source:
www.socialmediatoday.com)
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