3 Ways You Can Be Consistent With Marketing on Social Media

With so many things you’re joggling at the same time all in a bid to keep your business up and running, finding time to market on social media can be a bit of a challenge. You know it needs to be done, the problem is making out time in an already choked up schedule to do it. Here are three tips to help you maintain a consistent and relevant social media presence.

1. Commit to a specific time each day for social media

Without a solid plan in place to meet up goals, they often fall by the wayside. That's why most people fail at resolutions like working out more; they lack a definitive plan for doing it. Making a daily time commitment can help to keep you accountable and ensure you don't procrastinate to the point that you never actually get around to handling your social media goals.

When you determine how much you need to spend every day to market on social media, make sure it’s reasonable and realistic. Setting unrealistic targets will most likely lead to failure. Instead, make a commitment to tweeting twice a day or sharing one piece of content on Facebook daily. Even a small investment in social media marketing can help your brand to accomplish more than you could imagine.

Take the step to block out the amount of time you wish to dedicate to social media on your calendar. Set an alarm on your phone. Do whatever it takes to make sure you have a block of time during which you are working on your social media marketing goals without any interruptions.

2. Follow the KISS  method

Most often than not, brands fail to make out time for marketing on social media simply because they over-think it. Keep your social media marketing plans simple when you're getting started and make your way out of a rut. This will ensure you at least have a steady stream of relevant content. Remember, you don't have to become a social media marketing guru overnight. The key is to think about who you are marketing to, and focus on building content that your audience will enjoy and find valuable.

3. Stop trying to do it all on your own

Social media is too massive for you to want to do it all on your own, especially if you don’t have enough time to dedicate to it. The good news is there are tools available to help you maximize the amount of time you can dedicate to it.

Tools like Swayy, Feedly, and Nuzzel can help you discover top news stories instead of spending time you don’t have digging for relevant content to share. If you’re not sure who you should be following on social media, then use tolls like TwitNerd to sift through.

Making out time to market on social media is challenging but it’s definitely worth the effort and investment. According to Nielsen, 33 percent of consumers prefer to contact businesses on social media rather than on the phone. So consistency is key.