5 Reasons You Should Be Advertising on Facebook

In the modern age of marketing, it’s easy to get caught up in the hustle and bustle of what every other marketer is doing. Whether it be creating videos, blogging, email blasting, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects - the options are endless.

But the reality is that we can't do it all. We have to choose which channels to put our heart and soul into, because if we only give a fraction of effort on each platform, the chances of seeing a successful return become equally slim.

That said, there is one force dominating modern-day society: social media. We all know this because you (like me) likely check your Facebook, Instagram, and Twitter feeds several times a day. Newsflash: Your potential customers do the same. This is no surprise, but it also doesn’t mean you should be throwing all of your spend into every social media platform out there. But there is one social network that ALL marketers simply cannot ignore, which is Facebook. If you don’t believe me, then here are five reasons why you should.

#1: Your Audience is On Facebook

Facebook’s user base is larger than the population of China. It has 1.49 billion members worldwide and 22 billion ad clicks per year and this makes Facebook the provider of the largest advertising opportunity since search. Your target audience is definitely on there somewhere. It’s simply a matter of finding them.

#2: Facebook Ads are Cheap

Seriously, they’re practically free. Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page likely won’t yield results.

Facebook ads tend to cost a fraction of the cost of other online marketing channels. If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets to ensure you don’t exceed what you’re able to spend.

It’s not a question of how much Facebook costs, but how far your money will go. If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.

#3: The Targeting Capabilities of Facebook are Brilliant

You can literally target President Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities, and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers.

#4: Facebook is an Effective Channel to Push On-the-Fence Leads Down the Funnel

Try out remarketing on Facebook through custom audiences. This strategy works wonders for marketers because remarketing works by targeting an audience that's already visited your site, and is therefore more likely to be interested in your products or offerings at some level. If you’re already doing paid search, try out “The Savvy Social Stalker” hack. With this technique, you’ll give your PPC leads a push by remarketing to the non-converters via Facebook ads.

#5: Facebook Allows You to Find New Qualified Leads Easily

Once you’ve found an audience that converts like crazy, you can clone them. For real. The feature is called “lookalike audiences” where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore also likely to be interested in your business.

If you still feel overwhelmed by the long list of responsibilities you’re juggling, there are solutions to make Facebook advertising easy. If you need help getting started with Facebook ads, finding the right audience segmentation, or continuously optimizing to gain results, try out WordStream’s social advertising tool, which makes social easy.